Key skills
BIPower BICRMCommunication
About this role
Role Overview
- Develop content for email marketing and creatives for Ads campaigns, aligned with the communication strategy and the target audience profile
- Manage and operate CRM platforms, ensuring correct segmentation of the customer base
- Set up and send SMS and WhatsApp campaigns
- Create and monitor campaign performance reports, proposing continuous improvements
- Monitor and analyze KPIs to optimize customer communication and engagement
- Support the planning and execution of relationship and loyalty initiatives
- Continuously seek new solutions, tools, and best practices in CRM.
Requirements
- Previous experience with CRM platforms (such as Mailchimp, Omnisend, ActiveCampaign, RD Station, Klaviyo, among others)
- Knowledge of creating reports and dashboards (Excel, Google Sheets, Power BI or similar)
- Experience with automated communication campaigns, especially via SMS and WhatsApp
- Experience creating copy and creative assets for email marketing and digital ads
- Previous experience in content creation
- Analytical, proactive profile with a strong desire for continuous learning
- Strong communication skills, organized, and attention to detail.
Benefits
- Learning platform