Own marketing’s contribution to qualified pipeline and revenue, translating revenue targets into structured demand generation plans
Identify and scale growth opportunities beyond current paid search and SEO, considering geographic realities and priorities
Define growth priorities and an experimentation roadmap in partnership with the Marketing Data & Performance Manager
Set strategic direction for channel investments and funnel optimization initiatives to improve efficiency and outcomes
Design, document, and operationalize the end-to-end marketing-to-sales funnel, including lifecycle stages and qualification criteria with Sales
Identify funnel bottlenecks and drive systematic improvements through structured experimentation and repeatable campaign planning/performance reviews
Serve as the primary marketing counterpart to Sales
building shared pipeline visibility/reporting, feedback loops, improved attribution, and forecasting collaboration
Partner with Product on positioning and launches, while maturing the function via automation (e.g., email), lifecycle marketing, segmentation, performance visibility, and training

7+ years of experience in B2B growth marketing or demand generation
Demonstrated experience building and scaling structured marketing funnels in a maturing company; can be a startup or a scaleup
Experience working in complex, technical B2B sales environments
Strategic thinker with an ability to identify challenges and implement solutions independently
Strong communicator with an ability to influence and align stakeholders across different functions
Fluent in English; other languages are a plus

Growth Marketing Lead – 80-100%

Key skills