Website Management
Maintain and update course information on institutional websites and Shopify store.
Ensure accurate pricing, schedules, and descriptions for all short courses.
Develop and execute marketing campaigns to raise awareness and generate leads.
Create and share compelling content, including user generated content, success stories and news updates.
Manage paid advertising campaigns across platforms (Google Ads, social media).
Implement strategies to convert leads into course bookings.
Work closely with academic and admissions teams to ensure consistent messaging.
Uphold brand standards across all marketing materials.
Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities
Monitoring and reporting on competitor activity

2+ years of experience in a similar role
A degree in Marketing, Communications, Business or a related field
Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing
Experience of working as part of a team
Organised, excellent communication skills, and attention to detail
Proficient in Microsoft Office
Ability to work independently and as part of a team
Must have right to work in UK

Short Courses Officer

Key skills