Research and recruit TikTok creators and affiliate partners that align with client goals to increase engagement and conversion performance.
Conduct outreach and secure collaborations across TikTok Shop beauty, health and wellness verticals.
Work hand-in-hand with the Affiliate Marketing Specialist to manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.
Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.
Vet, negotiate and contract content creators to produce creatives that support both organic and paid media initiatives to fuel creative performance and client priorities.
Monitor TikTok trends, sounds, and content formats to inform creator briefs, outreach, and activation strategies.
Track and analyze affiliate performance metrics including sales, conversions, and ROI weekly, monthly and quarterly to show performance.
Monitor affiliate content to ensure brand consistency and compliance with platform guidelines and internal standards.
Work closely with the Performance Marketing team to monitor GMV Max campaigns and identify winning creators and content formats to scale.
Requirements
1-2 years of experience in influencer marketing, affiliate marketing, or PR (agency or brand-side).
Understanding of TikTok Shop, affiliate programs, and social commerce strategies inclusive of performance metrics for creator campaigns.
Strong organizational skills with the ability to manage multiple relationships and track performance metrics.
Excellent written and verbal communication skills to onboard and retain creators and affiliates.
Experience with TikTok Shop working in Seller Center and TikTok Affiliate Center.
Passion for social media, creator and publisher trends, and the evolving digital marketing landscape.
Benefits
Health, dental, and vision
PTO
401K matching
Summer Fridays
Wellness and commuter benefits
Work with a fun, consultative team of experts
Location
headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava