Key skills
CommunicationSales
About this role
Role Overview
- Research and recruit TikTok creators and affiliate partners that align with client goals to increase engagement and conversion performance.
- Conduct outreach and secure collaborations across TikTok Shop beauty, health and wellness verticals.
- Work hand-in-hand with the Affiliate Marketing Specialist to manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.
- Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.
- Vet, negotiate and contract content creators to produce creatives that support both organic and paid media initiatives to fuel creative performance and client priorities.
- Monitor TikTok trends, sounds, and content formats to inform creator briefs, outreach, and activation strategies.
- Track and analyze affiliate performance metrics including sales, conversions, and ROI weekly, monthly and quarterly to show performance.
- Monitor affiliate content to ensure brand consistency and compliance with platform guidelines and internal standards.
- Work closely with the Performance Marketing team to monitor GMV Max campaigns and identify winning creators and content formats to scale.
Requirements
- 1-2 years of experience in influencer marketing, affiliate marketing, or PR (agency or brand-side).
- Understanding of TikTok Shop, affiliate programs, and social commerce strategies inclusive of performance metrics for creator campaigns.
- Strong organizational skills with the ability to manage multiple relationships and track performance metrics.
- Excellent written and verbal communication skills to onboard and retain creators and affiliates.
- Experience with TikTok Shop working in Seller Center and TikTok Affiliate Center.
- Passion for social media, creator and publisher trends, and the evolving digital marketing landscape.
Benefits
- Health, dental, and vision
- PTO
- 401K matching
- Summer Fridays
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location
- headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava