Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).
Evaluate user behavior using analytics tools (e.g., Google Analytics, Adobe Analytics) and UX tools.
Develop and maintain dashboards and reports to track KPIs, trends, test results, and conversion benchmarks.
Interpret test outcomes and behavioral data to make actionable recommendations for optimization.
Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.
Collaborate with SEO, paid media, and content teams to align landing page strategies with traffic source intent.

Bachelor's degree in Marketing, Analytics, Business, or related field.
2+ years of hands-on experience in CRO, digital analytics, or conversion-focused UX.
Proficiency in A/B testing tools (e.g., Optimizely, VWO) and analytics platforms.
Experience optimizing both paid and organic landing experiences.
Strong analytical skills and data visualization capabilities (Excel, Google Sheets, Looker, Tableau).
Basic understanding of HTML/CSS and web page structure.

Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

Senior Analyst, Revenue Strategy & Analytics

Key skills