Lead UK&I where to play needstate / occasion choices for cold: rooted in key consumer insight & sustainable commercial opportunities
Heavily influence the vision for our consumer daytime treat (cold) experience: Retail, OOH, E-Comm
inspiring cross-functionally / cross-market
Lead the development of the UK&I specific renovation funnel: Development & excellent delivery of UK&I renovation, nurture proposition
Portfolio ownership: continuously monitoring and reappraising cold portfolio (performance, nurturing, regulatory risk)
Inspire others to the ‘what could be’ and ‘how you could get there’ across the full brand experience.
Application of insights into winning unlocks to deliver true value creation for the consumer, customer and company
Excellence in consumer needs, behaviour & intuition: Bring outstanding knowledge in trends, competitor understanding & drive curiosity to keep learning & discovering

Substantial Brand Management experience within soft drinks, ideally within challenger brands and / or the wellbeing space.
Your creativity and curiosity knows no bounds – you are constantly learning, looking outside & stretching into new spaces
Demonstrable experience of enabling development of winning NPD / Range / activation plans
Understanding of Regulatory challenges & experience in finding new ways to approach things, seeing solutions rather than barriers
You are a consumer ‘know it all’– always thinking about what would they want, how would they feel
You don’t get ‘bogged’ down in the day to day – keeping the vision and end in mind
You are brave, have freedom to act and are not afraid to challenge the norm
Highly creative in everything you do – finding new ways, full of ideas – with purpose & insight
Passionate, tenacious, resilient & highly accountable – you can ride the bumps and pick yourself up to keep going
You are commercial and aware of value creation for the company and the category / customer as well as the consumer

Yearly bonus based on personal contribution and financial performance
Flexible working options
25 days holiday plus 8 bank holidays and the option to buy and sell holidays
Onsite Gym and Wellbeing Centre
Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
Pension scheme with your contributions matched for up to 10% of your salary
Opportunity for a variety of marketing leading development opportunities
Inspiring connection events in line with our exciting wellbeing vision
Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
SimplyHealth Cash plan
Onsite Staff shop and online staff discounts
Bupa Private Medical Insurance
Electric Car Scheme
Access to LinkedIn Learning
Four week Digital Nomad
2 recharge days a year to pause and get back on top and thriving
Birthday day off

Senior Brand Manager

Key skills