Conduct in-depth keyword research aligned with business goals
Optimize website pages (meta titles, descriptions, headers, internal linking, schema, etc.)
Perform content audits and recommend updates for SEO performance
Improve site structure, crawlability, and user experience
Collaborate with content writers to ensure SEO best practices
Monitor and improve Core Web Vitals and page performance
Implement technical SEO fixes (redirects, canonical tags, indexing issues, etc.)
Develop and execute white-hat link-building strategies
Conduct backlink audits and competitor analysis
Perform outreach campaigns for high-quality backlinks
Manage local citations and directory submissions (if applicable)
Monitor domain authority and backlink profile health
Identify partnership and PR link opportunities
Develop SEO-driven content calendar
Create content briefs for blog & category pages
Identify keyword gaps & competitor opportunities
Build topical authority within niche
Conduct comprehensive technical audits
Improve site speed & Core Web Vitals
Optimize crawlability, indexing & internal linking
Manage XML sitemaps, robots.txt & canonical tags
Resolve duplicate content and pagination issues (eCommerce-specific)
Track KPIs: organic traffic, rankings, conversions & revenue
Provide monthly performance reports
Use insights to refine SEO strategy

2–4+ years of proven SEO experience (US market experience preferred)
Strong understanding of Google ranking factors and algorithm updates
Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
Solid knowledge of technical SEO fundamentals
Ability to analyze data and translate insights into action plans
Experience with WordPress, Shopify, or other CMS platforms
Strong communication and reporting skills
Nice to Have: Experience in competitive US industries, Basic HTML/CSS knowledge, Experience with content strategy and topical authority building, Understanding of CRO principles

SEO Specialist

Key skills