Middle SEO Specialist (US Market)

WiserBrand is a rapidly growing US-UA web development company providing full-cycle services globally. They are seeking an experienced SEO Specialist to drive SEO strategies for a diverse range of businesses in the US market, focusing on both local small businesses and large enterprise-level e-commerce platforms.

Responsibilities:

• Build and execute holistic SEO strategies for a mix of clients – from local businesses to enterprise e-commerce
• Manage the entire SEO cycle: technical audits, content optimization, link building, local SEO, and site architecture enhancements
• Optimize product feeds and listings to maximize visibility in Google Shopping and AI-driven product surfaces
• Prepare clear, error-free technical specifications (Jira tickets) for developers, content creators, and outreach teams
• Leverage AI tools for content generation, programmatic SEO tasks, and routine automation to work faster and smarter
• Conduct A/B tests to improve CTR and conversion rates, blending SEO goals with business revenue objectives
• Track, report, and analyze results using advanced analytics (GA4, Looker Studio). Provide 'So What?' insights, not just raw data

Requirements:

• 3–5 years of hands-on SEO experience. Ideally, a mix of diverse projects: from local small businesses to large e-commerce/enterprise projects
• Solid understanding of HTML/CSS/JS. You must be able to find a stray tag in the source code, understand DOM rendering, and speak the same language as developers – will be a plus
• Deep understanding of the US search market: Google algorithms, E-E-A-T principles, and local ranking nuances
• Strong skills in site speed optimization, Core Web Vitals, mobile-first indexing, and implementing advanced structured data (Schema.org)
• Proven ability to optimize product listings for Google Shopping (Merchant Center) and manage product feeds
• Solid grasp of AI-powered SEO tools (ChatGPT, Claude, Perplexity). You use them not just for text, but for clustering, regex generation, and workflow automation
• Experience with A/B testing, CTR optimization, and conversion rate improvements
• Successful track record with international projects (handling domain switches, correct hreflang implementation)
• Upper-Intermediate – effective communication in meetings and documentation