Own and execute Dandy’s organic brand strategy across social media, PR, and community channels
Develop and run Dandy’s organic social presence, including content planning, content creation, publishing, and performance measurement.
Shape and protect Dandy’s brand reputation by monitoring conversations, responding thoughtfully, and escalating issues when needed.
Partner closely with Creative, Growth, Product Lifecycle Marketing, and People Ops to ensure brand alignment across initiatives.
Build early programs hands-on, then design scalable processes, playbooks, and frameworks to support long-term organic growth.
Identify opportunities to create content to tell stronger stories about Dandy’s technology, customers, people, and mission.
Lead the creation of original, in-the-field brand content – personally capturing and shaping moments from our labs, events, customers and internal teams, while building repeatable systems to scale brand storytelling.
Partner cross-functionally on high-visibility brand initiatives, including Dandy’s KOL program and podcast—shaping messaging, amplifying content across organic channels, and ensuring these programs meaningfully elevate brand perception
Track and report on brand health metrics, social performance, and PR impact, tying brand efforts back to business goals.
Manage our PR agency to drive earned media, thought leadership, and brand credibility.

5+ years of experience in brand marketing, social media, communications, or related roles
Proven experience owning organic social strategy for a brand, ideally in tech, B2B, DTC, or in a creative agency setting.
Strong understanding of PR strategy and experience managing external agencies
Experience building a community and evolving a brand in a regulated or complex industry (healthcare, fintech, etc.)
Strong collaborator and skilled communicator, with experience working cross-functionally and with external vendors.
Exceptional written and editorial judgment—you know how to craft a message and when not to say something
Strong pulse on where organic social and brand storytelling are headed—not just where they’ve been specifically on LinkedIn, Instagram, and Meta.
Hands-on content creation ability with strong aesthetic judgment; comfortable using tools like Canva, CapCut, in-platform editing tools, and AI-assisted creative tools to quickly produce polished, on-brand social content.
High ownership mentality: you take responsibility for outcomes, not just outputs
A clear point of view on brand, paired with the ability to adapt to feedback and data
Strong instincts for visual storytelling with excellent taste in visual design
Comfort operating in the weeds early on, with a clear mindset toward building scalable solutions

Brand Manager – Social & Community

Key skills