Senior Director, Global Product Marketing

Role Overview

• Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy.
• Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers).
• Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives.
• Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights.
• Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates.
• Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes.
• Ensure messaging consistency across campaigns, web, sales, partners, and field marketing.
• Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion.
• Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness.
• Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning.
• Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership.
• Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training.
• Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price.
• Ensure the field is confident, equipped, and aligned to our core value narrative.
• Build, mentor, and scale a high-performing product marketing team.
• Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth.
• Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

Requirements

• 12–15+ years of B2B SaaS product marketing experience, with deep expertise in cybersecurity (endpoint security, EDR/MDR, threat detection and response, managed security services).
• Proven experience leading and scaling high-impact product marketing teams in high-growth environments.
• Demonstrated success owning company-level positioning, GTM strategy, and competitive differentiation in complex markets.
• Strong executive presence with the ability to influence C-level stakeholders and cross-functional leadership.
• Track record of measurable revenue impact through product launches and positioning strategy.
• Exceptional storytelling skills—able to communicate effectively with both deeply technical and executive audiences.
• Experience working within a process-driven environment to execute complex, cross-functional initiatives at scale.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).

Tech Stack

• Cyber Security

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)