Content Marketer

Role Overview

• Develop and implement content marketing strategies aligned with overall business goals.
• Produce various content formats, including articles, press releases, blog posts, social media updates, videos, customer stories, eBooks and email newsletters.
• Conduct interviews/research alongside customers, partners, and SMEs for customer stories.
• Liaise with our PR agency of record to ensure they have the resources necessary to publish on our behalf.
• Maintain a content calendar, plan and execute strategies for distributing content across different channels, including websites, social media, email, and other platforms.
• Manage our social media presence and ensure we are in the market with key messaging coming out of our Product and Partner Marketing Managers.
• Manage the blogger program when SMEs/stakeholders develop new blog content for publishing (conduct content reviews, publish on the blog, and showcase that content via our social channels).
• Optimize content for search engines to improve visibility and organic traffic.
• Interact with the audience, respond to comments and questions, and build relationships.
• Track and analyze content performance using analytics tools to measure effectiveness and identify areas for improvement.
• Work with other marketing team members, offerings team members, subject matter experts, and stakeholders to ensure content aligns with overall marketing efforts.
• Conduct copyediting for any content requiring support from the Marketing team.
• Keep up-to-date with industry trends and best practices in content marketing and methods of social media sharing.
• Conduct keyword research, analyze competitor content, and identify emerging trends. Explore new distribution channels to ensure we are not missing out on any reasonable opportunities to gain more visibility for our content.

Requirements

• Educational Background: A Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is typically required.
• Professional Experience: Proven experience in content or digital marketing, specifically within a B2B or technology environment.
• Proven Track Record: A strong portfolio of published work including blog posts, eBooks, case studies, and social media campaigns.
• Technical Skills and Proficiency: Practical knowledge of SEO best practices and keyword research tools to drive organic traffic.
• Proficiency in using Content Management Systems to publish and review web and blog content.
• Experience using tools like Google Analytics to track performance and identify areas for strategic improvement.
• Ability to manage professional accounts and use social sharing methods to amplify brand presence.

Benefits

• Competitive total rewards package.
• Blog during work hours; take a day off and volunteer for your favourite charity.
• Flexibly work remotely from your home, there’s no daily travel requirement to an office!
• All you need is a stable internet connection.
• Collaborate with some of the best and brightest in the industry!
• Hone your skills or learn new ones with our substantial training allowance; participate in professional development days, attend training, become certified, whatever you like!
• We give you all the equipment you need to work from home including a laptop with your choice of OS, and an annual budget to personalize your work environment!
• Pythian cares about the health and well-being of our team. You will have an annual wellness budget to make yourself a priority (use it on gym memberships, massages, fitness and more).
• Additionally, you will receive a generous amount of paid vacation and sick days, as well as a day off to volunteer for your favourite charity.