Develop and deliver integrated, end-customer go-to-market (GTM) strategy, messaging, and activation frameworks that align HPE’s portfolio to the most critical enterprise transformation decisions.
Responsible for shaping and operationalizing HPE GTM strategy within global marketing across products, services, and solutions, with a strong emphasis on outbound, customer-facing impact.
Defines and drives adoption of GTM frameworks that guide marketing, sales, partner, and communications teams in how HPE engages customers.
Develops and maintains core GTM narratives, value propositions, and strategic plays that translate market dynamics into clear, actionable engagement models.
Aligns cross-functional teams and processes to ensure consistent execution, message integrity, and strategic focus.
Establishes benchmarks, adoption metrics, and feedback loops to continuously improve GTM effectiveness and impact.

BA or BS in Marketing or related field; MBA preferred.
10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.
Agency, sales and/or channel experience.

GTM Megatrend Strategy – Evangelism Manager

Key skills