Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns.
Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines.
Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions.
Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills).
Manage third party listings and company profile across business directories.
Manage Agile CRM for campaigns and lead tracking.
Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development.

2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS).
Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage).
Demonstrable experience with email marketing, lead generation and SEM.
Understanding of analytics tools and the ability to set up tracking/ reporting mechanisms to capture key metrics.
Familiarity with web design and WordPress.
Having your own blog/website is a huge plus.

An environment where each employee is celebrated.
A one-time home office setup allowance, monthly allowances for internet bills, child care allowance for new mothers/single parents.
Half-yearly performance appraisals.
Flexible working hours.
Competitive salary.

Marketing Executive

Key skills