Plan, execute, and optimize demand generation programs (email, paid media, webinars, digital campaigns) to drive marketing-sourced pipeline across key markets.
Support and scale account-based marketing initiatives in collaboration with Sales and Marketing.
Coordinate content creation and messaging, including emails, landing pages, speaker abstracts, digital touchpoints and webinar materials.
Partner with the marketing team to amplify the lead-gen impact of physical and digital events.
Own campaign performance tracking (KPIs: MQL, Engagement, CTRs, etc) and reporting using tools like Marketo, Salesforce, and other relevant platforms.
Manage pre
and post-campaign lead lists, routing in CRM, and follow-up coordination with sales and BDRs.

4+ years of experience in B2B demand generation or digital marketing, ideally in the SaaS or tech space.
Hands-on experience with marketing automation platforms (e.g. Marketo, Hubspot) and CRM systems (e.g., Salesforce).
Exposure to ABM tools and tactics (e.g., Demandbase, 6sense, LinkedIn Ads).
A collaborative, proactive mindset with the ability to juggle multiple projects across markets and teams.
Fluent in English; additional European languages are a plus.

Marketing Specialist

Key skills