Design and optimize AI-based campaign processes
Develop, implement and optimize processes for retention and activation campaigns
Automate campaign workflows in the CRM with a focus on personalization
Work closely with campaign, analytics and data science teams to integrate AI models

Completed degree in Data Science, Marketing Technology, Business Informatics, CRM Management or a comparable field
Strong knowledge of CRM systems (e.g., Salesforce) and marketing automation
Experience with AI technologies such as Machine Learning, Predictive Analytics or Natural Language Processing
Confident use of analytics tools such as SQL, Python, Power BI or Tableau
Understanding of retention and activation strategies and the customer journey
Analytical, structured and solution-oriented working style
Team player with clear, empathetic communication in German (C1) and English (at least B2)

Innovative environment to help shape a sustainable energy future
Flexible working hours and a hybrid work model to support work–life balance
Options for workation within Europe, sabbatical or additional vacation days
Agile working environment with interdisciplinary collaboration, flat hierarchies and an informal, first-name culture
Wide range of learning and development opportunities, sponsorship programs and career development within the group
Attractive financial benefits, e.g., company pension scheme and capital-forming benefits
Numerous discounts and perks, e.g., employee share program, E.ON leasing for bikes/cars, EGYM Wellpass, holiday apartments and employee discounts with well-known brands and providers

AI Campaign Process Designer – m/f/d

Key skills