Responsible for Launch Plan (Planning / Implementation / Evaluation)
Develop brand/portfolio strategy to solve issues to maximize the business with in depth understanding of the market/customer/product & portfolio through issue dentification/ structure/ analysis /hypothesis building processes with X-functional team members
Own his/her chunk to drive by themselves from planning, implementation to evaluation
Design/conduct primary/secondary research and analysis to understand the status quo, validate the strategic hypothesis, and evaluate actions to shape the strategy together with market reserachers
Get endorsement from internal/external stakeholders on our strategy and implementation plans
Proactively facilitate communication with stakeholders including Sales dept and Key External Experts to achieve the business goal
Maximize the brand/portfolio value not just in Japan, but globally through close communication with Global team and other maketing countries.

AstraZeneca embraces diversity and equality of opportunity.
We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

Brand Manager, Marketing

Key skills