Develop and champion a comprehensive, global social media strategy aligned with company business goals, marketing objectives, and brand identity
Identify and evaluate new and emerging social platforms, technologies, and trends to maintain a competitive edge
Build, grow and lead a social media team, including external agencies, content creators, analysts and more
Establish clear performance metrics and goals
Manage agency and vendor relationships for creative, content, paid media, and platform management
Oversee the social content calendar and content strategy, ensuring high-quality, relevant, and engaging content
Direct the execution of social media campaigns, creative development, and brand initiatives
Define key performance indicators (KPIs) and provide regular, data-driven reports on social media performance, ROI, and impact on brand and business results to executive leadership
Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure social media efforts are integrated and consistent across all channels
Create and manage the social media functional budget, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment

12+ years of experience in social media marketing with a strong reputation as an expert
At least 8 years focused on leading social media strategy and execution for a major brand
5+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies
Proven track record of leading, developing and executing successful, large-scale social media strategies
Leadership in driving innovation and complex initiatives
Deep expertise in current and emerging social media platforms (e.g., LinkedIn, Instagram, TikTok, X, YouTube, etc.), best practices, and analytics tools
Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
Bachelor’s degree in Marketing or equivalent experience; advanced degree or specialized certifications preferred.

Director, Social Media

Key skills