In close collaboration with Consumer Marketing, Category Managers and Sales, you define and deliver the Trade Marketing strategy and plan across relevant channels
In partnership with the marketing team, you contribute your expertise to develop campaigns and assets and ensure their effective implementation in retail environments
By representing the customer perspective, you lead projects and influence marketing campaigns and messaging to align with retailer and consumer needs
You take ownership of the discretionary advertising and promotion budget, aligning with Sales and Marketing leadership to ensure effective delivery of plans
In collaboration with internal teams and partners, you develop and implement a 12-month trade marketing strategy that supports mutual growth for Miele and its retail partners
You apply analytical tools to measure and evaluate the success of online retail marketing initiatives, including sales performance, ROI, and partner feedback
You implement a feedback-driven approach to continuously optimise marketing activities and budget allocation

Extensive online marketing experience with a customer-centric approach and a strong commercial mindset, including proven success in strategy execution for senior stakeholders
A degree in Marketing, Digital Marketing or equivalent expertise in digital marketing; CIM qualification is desirable
Demonstrated ability to manage cross-functional relationships and navigate complex organisational structures
Proven experience interpreting KPIs such as Share of Search, ROI, PDP readiness and automation levels
Strong understanding of eCommerce dynamics, digital shelf analytics and content syndication tools, with the ability to share best practices on digital activation and conversion-driving applications
Desirable: CIM qualification
Desirable: Experience in project management or similar environments

Online Trade Marketing Manager

Key skills