Sr. Product Marketing Manager

HealthStream is dedicated to improving the quality of healthcare by developing the people who deliver care. The Senior Product Marketing Manager will lead the go-to-market strategy and messaging for healthcare SaaS products, connecting strategies to execution that drive business outcomes and increase market awareness.

Responsibilities:

• Develop and lead go-to-market plans that clearly articulate who our products are for, why they matter, and how they win in the market
• Be accountable for KPIs including MQLs, SQLs, marketing-generated pipeline, and NOV
• Craft positioning and messaging frameworks that resonate with buyer needs and show up consistently across channels
• Partner with performance marketing to design campaigns that increase awareness, engagement, and pipeline
• Build sales enablement assets that help sales teams have smarter, confident conversations and close deals
• Conduct market research and competitive analysis to keep our positioning sharp, differentiated, and relevant
• Work closely with Product, Sales, Demand, Customer Success, Implementations, and Creative to align priorities and move work forward
• Mentor junior marketers and help improve how product marketing operates as a discipline inside HealthStream

Requirements:

• 5–7+ years of experience in B2B SaaS or product marketing
• Proven success leading multiple GTM launches with measurable results
• Strong understanding of mar-tech stacks and performance measurement
• Experience using analytics tools (Google Analytics, Power BI, Tableau, etc.)
• Exceptional storytelling and communication skills
• Comfort influencing senior stakeholders and cross-functional teams
• Strong presentation skills and PowerPoint experience
• Healthcare experience is a plus, not a requirement