Field Marketing Manager – Startups

Role Overview

• Build the strategy and execute key Field programs: Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qualified leads and pipeline in support of regional revenue targets.
• Engineer Founder Experiences: Own the strategy and execution of hosted, sponsored, and partner events that engage founders, technical decision-makers, and practitioners. Think beyond standard event playbooks: you're crafting moments that are memorable, high-taste, and deeply aligned with how the best founders want to build.
• Cultivate the Founder & Venture Ecosystem: Build and nurture relationships across the startup and VC community, positioning Vercel as the infrastructure of choice for the next generation of breakout companies. This means showing up in the right rooms, with the right experiences, at the right time.
• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.
• Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.
• Drive Measurable Impact: Use data to continuously test, measure, and refine your programs. You're not just generating leads — you're building pipeline, influencing and accelerating revenue.
• Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world-class buyer experience.
• Travel Requirements: Participate in events and meetings globally, with significant travel (~30%) to support field marketing activities.

Requirements

• 5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.
• You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.
• You have a genuine feel for founder and startup culture — you understand how the best early-stage companies think, what they value, and how to earn their trust before they're household names.
• You have taste. You know what a premium experience looks like and you can execute it at any budget.
• You're analytical and scrappy: comfortable working with data to make decisions and experiment at speed.
• You're high-agency. Someone who sees opportunity and builds without waiting for permission.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly. Excellent project management skills, with the ability to manage multiple projects simultaneously.
• You're a great collaborator, strong communicator, and can operate cross-functionally with ease — including holding your own in rooms with founders, executives, and venture partners.
• You're excited by the idea of building a high-impact marketing function from the ground up.

Tech Stack

• Cloud

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow
• we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.