Own the Narrative & Thought Leadership: You won't just post updates; you will identify and create the trending conversations, memes, and narratives that define the crypto cycle.
Deep Research & Synthesis: Work closely with our research and content teams to digest complex Web3 topics and translate them into sharp, high-value threads and posts.
Execute X-Native Copy: Write and post tweets, threads, and replies that balance wit, insight, and value to drive maximum distribution and reach.
Live Community Engagement: Engage directly with the crypto community in real-time—replying, quote-tweeting, and "bantering" with key accounts to maintain a dominant brand voice.
Drive Growth Outcomes: You are responsible for the performance of the account, using analytics to measure reach and engagement, then pivoting strategy to ensure we hit growth targets.
Collaborate for Distribution: Serve as "Mission Control" for our social presence, ensuring all content calendars align with major market events and company launches.

Intense Crypto Knowledge: A deep, burning passion for crypto with an "intense" understanding of Web3, DeFi, and market narratives.
Social Media Mastery: Proven track record of growing and managing large-scale X accounts, with a mastery of "intern-style" humor and authority.
Sharp Copywriting: Excellent writing skills in direct UK/US English, with the ability to turn complex mechanics into simple, high-converting copy.
High-Pressure Decision Making: Ability to monitor real-time market shifts and immediately pivot the social strategy to stay relevant and timely.
Growth Tech Stack Sovereignty: Advanced hands-on experience with analytics and scheduling tools to build efficient user journeys and posting schedules.
Direct-Response Mindset: An understanding of attention flows and how to use hooks and CTAs to drive follower growth and narrative authority.

Degen, Thought Leader – Crypto

Key skills