Specialist, Geo Marketing – Corporate Marketing

Role Overview

• Help bring Pearson’s English Language Learning (ELL) brand and products to life across South East Asia.
• Work closely with regional and global marketing teams to activate campaigns locally, supporting country sales teams.
• Ensure messaging resonates with learners and educators in each market.
• Execute regional and global marketing initiatives at a local level.
• Collaborate with the APAC marketing team, regional campaign teams, country sales leaders, and external agencies.
• Create and manage marketing assets across digital channels, newsletters, presentations, webinars, and events.
• Distribute and optimise marketing materials for partners and sales teams.
• Manage campaign budgets, raise purchase orders, track spend, and support accurate reporting.
• Build strong relationships across global and regional teams, respond to marketing queries, and share market feedback to inform future campaigns.

Requirements

• Strong marketing fundamentals, creativity, and a collaborative mindset aligned to Pearson’s essential behaviours.
• Passionate about building brands and delivering impactful campaigns and activations.
• Experience executing multi-channel marketing campaigns, ideally across digital and social platforms.
• Confident communicator with strong copywriting skills in English (additional local languages are a plus).
• Organised, detail-oriented, and comfortable managing multiple projects at the same time.
• Data-driven, with experience analysing campaign performance and using insights to optimise results.
• Build strong relationships easily and enjoy working across cultures and geographies.
• Proficient in tools such as PowerPoint, Excel, and Word; experience with analytics or marketing platforms is an advantage.
• A degree (or equivalent) is preferred; a professional marketing qualification is a plus.

Benefits

• Hands-on experience delivering campaigns across multiple SEA markets.
• Close collaboration with global and regional marketing leaders.
• Exposure to Pearson’s English Language Learning portfolio and learners-first mission.
• Flexible and hybrid working practices where applicable.
• Ongoing learning and development within a global education organization.