Analyze customer data to identify trends, behaviors, and opportunities for enhancing player engagement and retention
Monitor and report on existing CRM activities, providing actionable insights
Predict, budget and recap impact of CRM activities for optimizing effectiveness
Provide performance insights, identify engagement gaps and generate improvement strategies
Develop CRM strategies and campaigns that align with business objectives
Work close to BI and Casino team to analyze the game performances across different brands and regions, identifying gaps and suggesting optimizations
Conduct database exploration in search of hidden potentials

Experience in this or a similar role within the iGaming industry
Strong understanding of customer segmentation, lifecycle marketing, and retention strategies
Knowledgeable in gamification principles and skilled in applying them to boost user engagement
Analytical mindset, with the ability to interpret complex data and create actionable strategies.
Strong communication and interpersonal skills
Effective collaborator and supportive team player
Works effectively and efficiently under pressure
Degree in Marketing, Business Administration, Data Analytics, Economics or a related field

Competitive salary based on your knowledge & experience
Quarterly performance bonus split on personal objectives and company performance
€500 Yearly Wellness & Mindfulness allowance to support an active lifestyle
Flexibility & a work-life blend through our Hybrid Working environment
Work from anywhere with our 30 days “overseas working”
Diverse, dynamic, fun environment with happy and helpful colleagues
Learning & Development opportunities to invest in your personal development
Fresh fruit, healthy snacks & food are available at the office everyday
and of course, good tea & coffee
Free parking, table tennis, lounge area, plenty of meeting rooms and sea views at our ergonomic office
Regular social events to strengthen long lasting relationships
Enjoy a “Me Day” on your birthday
Paid time off, including extra days for special life events
AXA Private Hospital & Dental Insurance Coverage
Form an active part of our talent acquisition, with our Referral Bonus
And to top it off, a great culture!

CRM Analyst, Games

Key skills