Execute branding activities, ensuring brand consistency across all touchpoints.
Develop relevant materials and content, ensuring consistency and following the brand narrative and identity guidelines.
Monitor and report on brand perception, using feedback and research data.
Collaborate on the creation and execution of campaigns that strengthen the brand image.
Assist in compiling press items about Edify and in managing contact with the PR agency, ensuring cohesion with the brand strategy.
Develop narrative solutions and campaigns that engage audiences and reinforce the brand.

Degree in Communications, Advertising, Marketing, or Journalism.
Proficiency in written Portuguese: Strong command of writing across formats, representing the brand's voice.
Brand management: Implementation and monitoring of branding strategies.
Social media tools: Experience creating and managing content to promote the brand.
Market research: Collection and analysis of data on brand perception and competitor activity.
Content production: Development of written and visual materials that communicate the brand's essence.
Collaboration: Ability to work cross-functionally to maintain brand consistency.
Effective communication: Skill in conveying concepts and ideas clearly and persuasively.

Health insurance 🩺
Dental plan 🦷
Meal/food allowance via CAJU card 🥗
Edify Online — continuous English learning platform 🌎
Continuous learning: We promote a culture of ongoing learning with a focus on both soft and hard skills 💻
Birthday day off 🎂
Childcare or nanny assistance 🍼
Extended maternity leave (6 months) 🍼
Extended paternity leave (20 days) 🍼
Gympass 🏋🏾
Life insurance 💓
Flexible work arrangements 💻

Branding Analyst

Key skills