Design and execute user acquisition strategies across digital channels including social media, referrals, partnerships, and targeted campaigns.
Test, evaluate, and optimise growth initiatives such as referral programmes, incentives, and promotional activity.
Identify new acquisition opportunities to increase app downloads and verified user sign-ups within a professional community.
Work closely with marketing, product, and leadership teams to ensure acquisition activity aligns with business priorities.
Build and manage relationships with influencers, brands, suppliers, perk providers, and potential corporate partners.
Produce regular performance reports covering acquisition, engagement, retention, and website traffic.
Analyse user journeys, activation funnels, and behavioural trends to identify optimisation opportunities.
Support structured user communications relating to onboarding, app usage, promotions, and general enquiries.
Work alongside internal stakeholders to ensure acquisition and engagement activity aligns with platform policies and regulatory requirements.
Contribute to website content, SEO initiatives, and paid advertising activity to support growth objectives.

Proven experience in growth marketing, user acquisition, or customer engagement roles within apps or digital platforms.
Strong analytical skills, with experience producing structured reports and translating data into actionable insights.
Solid understanding of acquisition, engagement, and retention metrics.
Excellent written and verbal communication skills.
Comfortable working independently in a part-time capacity, with strong prioritisation skills.
Experience within professional or regulated communities is an advantage.

Acquisition and Customer Engagement Manager

Key skills