Email Marketing Manager

Role Overview

• Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce email performance, transitioning from mass email blasts to targeted, personalized campaigns that drive measurable ROI and incremental revenue.
• Build and optimize audience segments and automated journeys that increase engagement, conversion, and retention aligned with KPI goals.
• Own end-to-end strategy and execution of consumer email initiatives — including campaign ideation, copywriting (subject lines and body content), basic template building, asset coordination, QA, and deployment.
• Collaborate closely with Engineering to define necessary events and triggers and ensure proper data flow to support lifecycle automation.
• Launch and optimize targeted campaigns and customer journeys with clear hypotheses, testing plans, and measurable revenue impact.
• Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.
• Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and personalization strategies to increase performance.
• Partner with design and cross-functional stakeholders to evolve creative direction, layouts, and templates using tools like Figma and internal admin systems.
• Manage and maintain the marketing calendar, ensuring alignment with business priorities and collaboration across B2B and consumer marketing teams.
• Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics with a focus on incremental impact.
• Measure and analyze the ROI and overall effectiveness of lifecycle marketing initiatives, providing recommendations for scaling what works and iterating where needed.
• Contribute to a small, collaborative team environment by bringing initiative, new ideas, and a strong test-and-learn mindset.

Requirements

• Bachelor’s Degree (required).
• 2–6 years of experience in e-commerce email marketing, experience owning lifecycle and retention campaigns.
• Hands-on experience managing both strategy and execution of email programs, including segmentation, testing, and performance analysis.
• Familiarity with marketing automation tools (experience with platforms like Customer.io or similar systems is a plus, but not required).
• Strong written communication skills with the ability to craft compelling email copy and high-performing subject lines.
• Strong analytical skills with the ability to measure ROI, interpret data, and translate insights into action.
• Ability to ideate and execute end-to-end campaigns independently while collaborating cross-functionally.
• Basic design sensibilities and comfort working with tools like Figma and internal admin systems.
• Collaborative mindset and ability to work closely with engineering, product, and cross-functional marketing teams.

Benefits

• 100% remote within the USA
• Medical, Dental, and Vision Insurance
• Automatic 401k contribution
• Employee referral program
• At home office set up
• Bi-annual company retreats
• Open vacation policy
• Equity
• Monthly team events