Sr. Industry Marketing Manager

Intermedia Intelligent Communications delivers AI-powered cloud communications and customer experience solutions for SMB and mid-market organizations. The Sr. Industry Marketing Manager will support go-to-market execution, content development, and revenue acceleration programs across the intelligent communications portfolio, collaborating closely with cross-functional teams to translate product capabilities into market-ready materials.

Responsibilities:

• Develop sales and reseller partner-facing materials including presentations, guides, one-pagers, pitch decks, email templates, and talk tracks
• Translate product capabilities into clear use cases and value propositions tailored to different buyer personas and industry verticals
• Support product and feature launches with required GTM materials, internal communications, training content, and webinars
• Ensure messaging consistency across assets and align materials with current positioning and roadmap priorities
• Manage assigned content objectives and timelines, tracking progress against defined goals and key results
• Partner with Product Management to understand upcoming roadmap releases and associated customer value
• Coordinate cross-functional launch activities, ensuring readiness across sales, channel, and marketing teams
• Conduct ongoing competitive research to support positioning and enablement efforts
• Help maintain and refine buyer personas across priority industries, incorporating insights from sales and customer interactions
• Support the development and execution of partner-focused campaigns, including webinars, email outreach, and targeted prospecting initiatives
• Collaborate with Demand Generation, Channel, and sales teams to coordinate campaign execution and follow-up activities
• Build and track campaign assets tied to launches and promotional initiatives
• Monitor and report on program performance, helping assess impact on pipeline and partner engagement
• Manage assigned campaign-related objectives and key results in coordination with leadership

Requirements:

• 5+ years of experience in product marketing, industry marketing, product management, or a related role within UCaaS, CCaaS, SaaS or technology
• Experience working inside, consulting with, or developing solutions for healthcare, legal, home services, or auto dealership organizations
• Strong written and verbal communication skills, with the ability to clearly present ideas to internal teams and partners
• Experience supporting product launches or GTM initiatives in a cross-functional environment
• Ability to manage multiple projects simultaneously while maintaining attention to detail and deadlines
• Comfort working with sales and channel teams, including experience presenting or delivering enablement materials
• Foundational understanding of cloud-based or software solutions
• Strong organizational skills and a proactive, accountable work style
• Bachelor's degree required; MBA is a plus
• Experience in cloud communications, SaaS, UCaaS, or Contact Center solutions is preferred, but curiosity and a willingness to learn are just as important
• Familiarity with partner-led or channel-driven go-to-market models