Paid Media Manager

About Company:

Achieve Test Prep's mission is to make higher education more accessible and affordable for working adults. Achieve offers live, online instruction, 1-on-1 tutoring and mentoring, and flexible course schedules that empower non-traditional college students to test out of college credits and earn higher level professional licenses. 

Role Overview:

Achieve is looking for a strategic, data-driven Paid Media Manager to drive growth in our digital acquisition channels including search, social, display, and third-party U.S. based lead platforms. This role is critical in fueling our enrollment funnel with high-quality leads while balancing cost-efficiency and scalability. Reporting to the Director, Online Marketing.

If you’re a hands-on performance marketer who thrives in fast-paced environments and knows how to deliver measurable growth, this role offers immediate impact and long-term opportunity.

Roles & Responsibilities:

● Manage paid campaigns across Google Ads (Search, YouTube), Meta (Facebook/Instagram), and Bing Ads

● Launch and scale remarketing, retargeting, and lookalike campaigns

● Oversee lead generation platforms and vendor performance.

● Track and improve key metrics like CPL, ROAS, conversion rate, and lead quality

● Collaborate with creative and content teams for ongoing A/B testing

● Maintain compliance with TCPA, CAN-SPAM, and internal data privacy policies

● Deliver weekly reports with actionable recommendations and insights

Desired Skills and Experience:

● 2- 4+ years in paid media, lead generation, or performance marketing

● Proven experience managing $50k+ monthly ad budgets

● Familiarity with third-party lead platforms, partner negotiations, and quality control

● Strong knowledge of Google Ads, Meta Ads Manager, Bing, GA4, and Looker Studio

● Analytical mindset and comfort with data, dashboards, and conversion tracking

● Bonus: Understanding of lead delivery systems, CRMs, and webhook/API integrations

Job Details​:

Type: Full-Time Schedule: Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day . Remote: 100% Online