About this role
Role Overview
- Develop narrative and storytelling approaches for brand and product content, ensuring consistency with global brand voice and local relevance.
- Lead creative concept development for digital campaigns, product launches, and eCommerce content.
- Collaborate with the Content Planning team to define creative direction that supports business objectives and storytelling arcs.
- Translate content plans into clear, actionable creative briefs for visual and copy execution by Content Production team.
- Work closely with Content Creative and Content Planning teams to ensure creative concepts are strategically aligned and executable.
- Present creative concepts and rationales to stakeholders, ensuring alignment with brand guidelines and market needs.
- Provide creative feedback and direction to Content Production teams during execution phases to ensure consistency and quality.
- Build strong relationships with cross-functional teams, including Content Planning, Digital Marketing, and Digital Commerce.
Requirements
- Bachelor’s or master’s degree in marketing, Communications, Creative Arts, or related field.
- 5+ years of experience in creative concept development, storytelling, or creative direction, preferably within eCommerce, fashion, sportswear, or related industries.
- Experience working in a content-led marketing environment, with a strong portfolio of creative campaigns.
- Familiarity with digital platforms and content trends in China (Tmall, Douyin, WeChat, etc.).
- Fluent in Mandarin and English (written and verbal).
Benefits
- Health insurance
- Professional development
- Flexible work arrangements