Lead the creation of strategic B2C copy
Develop high-performing, emotionally resonant copy for various channels
Collaborate with design and analytics teams to implement rigorous A/B testing
Maintain a consistent, distinct brand voice across all communications
Review and approve all B2C copies developed by external agencies and internal teams

5+ years of professional copywriting experience
Experience in a regulated industry (e.g., Finance, Health, CPG)
Proficiency in SEO best practices and content optimization
Familiarity with marketing automation platforms
Degree in English, Literature, Journalism, Marketing, Communications, or Advertising
Advanced skill in writing high-converting, empathetic copy
Proficiency in adapting tone, format, and style for optimal performance across all B2C channels

Copywriter

Key skills