Senior Manager – Digital Content Strategy, Production

Role Overview

• The Sr. Manager, Digital Content Strategy & Production reports to the Dir, Digital, Content & Channels and is responsible for managing US Operations (USO) corporate digital channels; social media, and the USO corporate website.
• This role also supports identifying new opportunities and strategies by staying current on social and web trends and best practices, with a heavy emphasis on compelling storytelling and the creation of consumer-focused content that resonated with USO’s stakeholders and target audiences.
• The Sr. Manager is responsible for developing and executing the strategy for all digital marketing efforts—including SEO/SEM—while also driving the corporate influencer strategy to amplify brand reach and authenticity.
• Working in close collaboration with key stakeholders, this role leads the evolution of USO’s content strategy to favorably position the company and enhance corporate reputation through proactive digital community management and engagement.
• Internally, the Sr. Manager, Digital Content Strategy & Production is viewed as a thought leader on social media and website content strategies and tactics, serving as a creative working within a corporate branding center of excellence.

Requirements

• A bachelors or higher degree in communications, journalism, public relations, English or a related communications discipline required
• 10+ years of experience in managing social/digital platforms and related content strategy and creating strategies supporting marketing and/or public relations campaigns
• 10+ years’ experience in developing content and tactics, with an eye towards creative and compelling corporate positioning
• Demonstrates creativity and documented immersion in social media
• Experience sourcing and managing content development and publishing
• Subject matter expertise: In-depth knowledge of social media and web platforms (current and emerging) and how each platform can be deployed in different scenarios); hands-on experience using social media management tools
• Cross-functional editorial oversight and project management, as well as channel optimization and performance experience
• Comfortable in a high visibility role coaching teams and leaders to achieve a new standard of excellence
• Innovation, content best practices and trend spotting skills
• Exhibits the ability to jump from creative to analytics
• Maintains excellent writing and language skills
• Enjoys a working knowledge of the blogging ecosystem
• Displays ability to effectively communicate information and ideas in written and video format
• Practices superior time management
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management)
• Team and working style that is exemplary of the Novo Nordisk Way; collaborative enterprise mindset with comfort working in a matrix environment
• Ability to multi-task and manage complex issues into simple effective solutions
• Understanding of US healthcare industry landscape

Benefits

• medical, dental and vision coverage
• life insurance
• disability insurance
• 401(k) savings plan
• flexible spending accounts
• employee assistance program
• tuition reimbursement program
• voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance
• time off pursuant to its sick time policy
• flexible vacation policy
• parental leave policy