Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4)
Manage and validate pixels, events, and tracking configurations across multiple digital platforms
Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance
Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis
Optimize data models, DAX calculations, and report performance within Power BI
Identify trends, anomalies, and optimization opportunities within large, cross-platform datasets
Conduct data validation and quality assurance to ensure accuracy and reliability of all analytics deliverables
Troubleshoot and optimize dashboards, reporting flows, and tracking implementations for efficiency and consistency
Present analytical findings and strategic insights to non-technical audiences in a clear, compelling manner
Document all tracking and analytics processes, maintaining transparency and enabling best-practice replication
Collaborate effectively across teams to promote a data-driven decision-making culture

Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field
3+ years of hands-on experience in Google Tag Manager and Google Analytics 4
POWER BI EXPERT
exceptional proficiency required (a practical test will be conducted)
English : Intermediate to Advanced (B2-C1)
Proven ability to translate technical results into business insights.

Data Analytics and Tracking Specialist

Key skills