Executive Engagement Principal Program Manager

Role Overview

• Develop and manage the Executive Customer Engagement Journey Framework: Design and iterate on a standardized, scalable framework that defines the stages, activities, and success metrics for different types of executive sponsorship within customer interactions. Incorporate this framework into ready-to-use sales playbooks and other internal actionable resources.
• Establish best practices and governance: Define clear roles, responsibilities, and operational processes for executive sponsorship engagements across Sales, Marketing, and Executive Operations teams.
• Strategic Bridge: Be a strategic bridge across existing customer programs to bring visibility to all touchpoints in the customer journey and build out best practice guides on how to leverage existing and net new executive customer-facing programs at different points in the customer journey.
• Project Management: Own the end-to-end operational execution of key executive engagement projects in the GTM organization, ensuring high quality, consistency, and measurable impact.
• Provide advisory services to frontline and leadership Sales teams on executive account strategy, executive meeting preparation, and effective relationship management, focusing on aligning our value proposition with executive priorities.
• Partner with our Executive team and their operations teams to optimize and scale their involvement in customer engagements, through projects and programs focused on accelerating time to value.
• Uncover opportunities for feedback loops to surface critical insights, pain points, trends, and strategic interests surfaced during executive engagements.
• Track the impact and effectiveness of the engagement framework, providing regular reporting on key metrics and making data-driven recommendations for continuous improvement.

Requirements

• 7+ years of experience in Program Management, Strategic Consulting, Sales Operations, Sales, Customer Success or a related field, with a focus on high-touch customer or executive-level programs.
• Proven experience in building and scaling strategic frameworks or programs in an enterprise environment.
• Exceptional consultative and advisory skills with the ability to influence and guide executive and sales audiences.
• Strong analytical skills with the ability to synthesize complex qualitative and quantitative data into clear, actionable insights and executive-ready reports.
• Excellent written and verbal communication skills, including experience presenting to senior leadership.
• Experience working directly with Sales or Customer Success organizations and/or Executive Operations teams (preferred).
• MBA or Graduate degree (preferred).
• Strong familiarity with CRM tools (e.g., Salesforce) and project/program management software (e.g. Asana) (preferred).
• Familiarity with Data Analytics tools (preferred).

Benefits

• Equity
• The role is eligible to participate in Cloudflare's equity plan.