Develop and execute measurable demand creation programs that drive revenue
Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events.
Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments.
Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack
Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule
Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities.
Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated.
Facilitate a marketing program retrospective following completion of each marketing program
Become an expert on the company's lead funnel

Bachelor's degree required with emphasis on marketing, business or communications preferred.
3 to 5 years of experience in B2B demand marketing
Experience with CRM (Salesforce.com), marketing automation (Hubspot), webinar hosting (Zoom), ABM (6sense) and work management (Asana) platforms
Ability to understand how strategic objectives translate into market-specific programs
Demonstrated ability to implement with extreme attention to detail
Experience with copy writing and creating compelling promotional assets

Integrated Marketing Manager

Key skills