Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.
Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis.
Collaborate with data team stakeholders to develop dashboards to track performance.
Incorporate AI tools and workflows into your work to become more effective and efficient.

You have 3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
You have experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
You are drawn to collaboration and can bring a voice to integrating paid media into multi-channel campaign planning.
You have strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
You are extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
You have strong project management and entrepreneurial skills to work independently on complex projects
You are comfortable with ambiguity and can move forward in this environment
You love problem solving and collaborating with cross-functional teams to solve reporting and data hurdles

Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Flexible PTO plus 10 company holidays plus winter break (Dec 24th
Jan 1st).
Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

B2B Paid Media Marketing Manager

Key skills