You’ll design and execute a full-calendar field event strategy spanning executive roundtables, third-party conferences, hosted experiences, federal-specific forums, and partner co-marketing events.
You own a number. This role carries a direct marketing-sourced pipeline target, and you are accountable for it.
You’ll bring a nuanced understanding of the federal buying landscape, including how to engage defense contractors, civilian agencies, and systems integrators.
You are the marketing partner that field reps actually want at QBRs.
You’ll develop a strategy to extend the life and reach of every program through social media — LinkedIn event promotion, real-time content capture on-site, post-event recaps, and executive and sales rep social amplification.

7+ years of field marketing experience in B2B technology, ideally cybersecurity, SaaS, or enterprise software.
Demonstrated track record as a trusted advisor to sales — you can point to relationships and results, not just programs run.
Deep expertise in end-to-end event management, from strategy through attribution.
Experience marketing to or within the federal sector, including familiarity with government procurement cycles and compliance-driven buying motions.
Strong ABM sensibility — you think in accounts, not just leads.
Proficiency with marketing automation, CRM (Salesforce), and campaign reporting tools; familiarity with 6sense or similar ABM platforms is a plus.
Social media fluency, particularly LinkedIn, with experience building amplification strategies that extend event reach.
Excellent written and verbal communication skills — you can brief a CRO or write a follow-up email that actually gets a response.
Ability to travel up to 30–40% across the East Coast and to the Washington, D.C. area for federal-focused programs.

Senior Field Marketing Manager

Key skills