Senior Product Marketing Analyst

Role Overview

• Build comprehensive launch plans, including pre-launch anticipation, warm-up, CPLs (lead capture pages), opening, scarcity and closing phases;
• Map, test and implement launch strategies (PLF, evergreen, live launch) and pricing models (one-time, subscription, installment), taking into account perceived value and benchmarks;
• Work closely with the Product team to design offers (theme, format, promise, deliverables, curriculum), ensuring product-market fit;
• Create robust executive materials such as launch playbooks and flows, strategic decks and offer positioning;
• Develop reactivation, upsell, cross-sell and community strategies to increase LTV and strengthen relationships;
• Monitor the development of digital products to ensure clarity of theme, format, benefits, delivery structure and differentiation;
• Create comprehensive briefs for Social, Media, Editorial, Video, CRO and Tech, ensuring alignment between narrative, creatives and media plan;
• Define CRM/automation strategy and cadences for each funnel stage (cold leads, nurturing, conversion, post-sale, retention), in partnership with the Martech team;
• Analyze behavior at each funnel stage (engagement on CPLs, intent, drop-off, conversion) and propose course corrections;
• Continuously benchmark offers, formats, narratives, pricing, triggers and relevant trends in the digital market;
• Organize rituals, timelines, prioritization and centralize communication with stakeholders;
• Consolidate learnings from each cycle and turn them into practical recommendations to improve performance of future launches.

Requirements

• Solid experience in strategy and management of info-products, digital launches or education/content products;
• Deep knowledge of digital business models (PLF, evergreen, membership, high-ticket) and value ladders;
• Experience with infoproduct platforms (Hotmart, Eduzzz, Kiwify, Kajabi or similar);
• Experience with launch models, funnels, customer journeys and value flows;
• Ability to craft narratives, offers and executive presentations with clarity;
• Familiarity with tools such as Figma, Canva and GA4;
• Organized, with a prioritization mindset, autonomy and clear communication;
• Strategic, provocative profile with autonomy for decision-making, impact
• and narrative-oriented.

Benefits

• Choose the benefits that best suit you and your dependents via a digital platform offering categories such as Gym, Meal Vouchers, Food Allowance, Pharmacy Assistance, Health, Dental and Life Insurance;
• Company mobile phone. Yes, a brand-new smartphone for you!
• Unlimited voice and data plan. Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
• An exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
• Eligibility for annual Bonus or PPR;
• Plan your future with a Private Pension plan;
• Have children? You will be eligible for a subsidy to help with school, daycare or nanny expenses;
• Work in an environment that respects your personality, dress style and individuality — be authentic. #ComeAsYouAre
• Work remotely up to 2 days per week. #Mobility
• Flexible working hours;
• Enjoy a day off (Day Off) to celebrate your birthday;
• Participate in one of the largest corporate volunteering programs to help make a difference;
• Benefit from our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses.
• Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries! #VivoMyCareer
• Access a range of initiatives to improve your physical, emotional and social well-being. Our #VivoWellness program encourages healthy habits and quality of life and provides employees with consultations with nutritionists, psychologists, social services, telemedicine and more!
• All our vacancies are open to people with disabilities and/or rehabilitated professionals. We have a culture that values diversity, differences and the potential of people!