Senior Digital Infoproduct Analyst

Role Overview

• Build the complete launch plan, including the anticipation/pre-launch phase, warm-up, pre-launch content (CPLs), opening/cart opening, scarcity and closing phases;
• Map, test and implement launch strategies (PLF, evergreen, live launch) and pricing models (one-time, subscription/recurring, installment plans), taking perceived value and benchmarks into account;
• Work closely with the Product team on offer conception (theme, format, promise, deliverables, curriculum/learning plan), ensuring product–market fit;
• Create robust executive materials such as launch books and playbooks, strategic decks and offer narratives;
• Develop reactivation, upsell, cross-sell and community strategies to increase LTV and strengthen customer relationships;
• Monitor the development of digital products, ensuring clarity of theme, format, benefits, delivery structure and differentiation;
• Create comprehensive briefs for Social, Media, Editorial, Video, CRO and Tech, ensuring alignment between narrative, creatives and the media plan;
• Define CRM/automation strategy and cadence for each stage of the funnel (cold leads, nurturing, conversion, post-sale, retention), in partnership with the Martech team;
• Analyze behavior at each funnel stage (engagement in pre-launch content, intent, drop-off, conversion) and propose course corrections;
• Continuously benchmark offers, formats, narratives, pricing, triggers and relevant trends in the digital market;
• Organize rituals, timelines, prioritization and centralize communication with stakeholders;
• Consolidate learnings from each cycle and translate them into practical recommendations to improve the performance of future launches.

Requirements

• Solid experience in strategy and management of infoproducts, digital launches or education/content products;
• Deep knowledge of digital business models (PLF, evergreen, membership, high-ticket) and value ladders;
• Experience with infoproduct platforms (Hotmart, Eduzzz, Kiwify, Kajabi or similar);
• Experience with launch models, funnels, customer journeys and value ladders;
• Ability to craft narratives, offers and executive presentations with clarity;
• Familiarity with tools such as Figma, Canva and GA4;
• Organized, strong prioritization skills, autonomy and clear communication;
• Strategic, challenging mindset with the autonomy to make decisions, and oriented to impact and storytelling.

Benefits

• Choose the benefits that best suit you and your dependents via a digital platform with various categories such as gym, meal vouchers, grocery allowance, pharmacy assistance, medical plan, dental care and life insurance;
• Company mobile phone — a brand-new smartphone for you;
• Unlimited voice and data plan — truly unlimited — on the best mobile network, even faster with Vivo 5G;
• An exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
• Eligibility for an annual Bonus or PPR (profit-sharing);
• Plan your future through a Private Pension plan;
• Have children? You are eligible for a subsidy to help with school, daycare or nanny expenses;
• Work in an environment that respects your personality, dress style and individuality, where you can be authentic. #BeYou
• Work remotely up to twice a week. #Mobility
• Flexible working hours;
• Enjoy a day off (Day Off) to celebrate your birthday;
• Participate in one of the largest corporate volunteer programs to help make a difference in the world;
• Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses;
• Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries! #VivoMyCareer
• Access a range of initiatives to improve your physical, emotional and social well-being. We offer #VivoWellBeing initiatives including consultations with nutritionists, psychologists, social workers, telemedicine and more;
• All our vacancies are open to people with disabilities and/or rehabilitated workers. We have a culture that values diversity, differences and people’s potential.