Head of Product Marketing

Role Overview

• Define and evolve Legion’s product positioning across priority industries: national security, aerospace, manufacturing, and energy.
• Partner with GTM and Product to shape and refine ideal customer profiles and buyer personas, ensuring marketing has a direct voice in how we define and pursue the market.
• Develop messaging frameworks grounded in measurable outcomes, deployment realities, and operational impact.
• Ensure tight alignment between corporate narrative and product-level storytelling.
• Translate platform capabilities into clear, industry-specific use cases that resonate with distinct personas.
• Build durable solution packaging that sellers can reuse across accounts and verticals.
• Elevate proof points from real deployments into compelling narratives that build credibility in high-trust markets.
• Own the messaging and enablement strategy for major product releases and updates.
• Partner cross-functionally to coordinate launch readiness across Sales, Growth, and Customer teams.
• Ensure launches are more than announcements, equipping the field with clear positioning, talk tracks, competitive framing, and supporting materials.
• Define and evolve cohesive demo narratives that connect capabilities across modules into outcome-driven stories aligned to target industries and buyer personas.
• Support key events and executive engagements with product-centric narratives and materials that reinforce Legion’s differentiation.
• Own Legion’s competitive narrative and clearly define where and why we win.
• Develop structured differentiation frameworks that translate into real tools for sellers: competitive briefs, objection handling, and positioning guidance.
• Analyze win/loss patterns and market signals to refine messaging and inform leadership-level positioning decisions.

Requirements

• 7+ years of experience in product marketing, solutions marketing, or technical GTM roles within AI, enterprise software, infrastructure, or similarly complex systems.
• Experience marketing rapidly evolving technical platforms where capabilities shift quickly and narrative must evolve alongside them.
• Demonstrated success building positioning and enablement that directly supports enterprise deal cycles.
• Strong ability to define ICPs and buyer personas and translate them into targeted messaging and field-ready assets.
• Demonstrated ability to leverage AI tools to accelerate research, messaging development, and enablement creation while maintaining rigor and accuracy.
• Exceptional writing, storytelling, and presentation skills across technical and executive audiences.
• High ownership mindset and comfort operating in a fast-moving, early-stage environment.
• Must be eligible to work in the US without sponsorship.

Benefits

• Health insurance
• Retirement plans
• Flexible work arrangements
• Professional development