Execute integrated multi-channel marketing campaigns across digital, email, partner marketing, and social media to generate high-quality leads
Collaborate with Paid Media Lead to optimise PPC campaigns and landing pages for maximum conversion
Drive account-based marketing (ABM) initiatives including audience segmentation, creative development, and performance optimization
Develop compelling marketing content including email campaigns, social media posts, and campaign assets using Canva and AI tools
Create conversion-focused assets that support the autonomous buyer journey at every stage
Leverage AI (Copilot) to accelerate content production, generate insights, and enhance campaign performance
Build and optimize email nurture sequences and lifecycle campaigns for maximum engagement and conversion
Manage organic social media presence on LinkedIn, aligning content strategy with campaign objectives
Support SEO initiatives and digital advertising campaigns to increase brand visibility and lead generation
Monitor campaign performance across the entire marketing funnel and identify optimization opportunities
Collaborate with Sales Development teams to ensure seamless lead handoffs and follow-up processes
Track KPIs, analyze trends, and provide data-driven recommendations for continuous improvement

Proven marketing experience, ideally within B2B technology or software environments
Exceptional written and verbal communication skills with demonstrated content creation abilities
Strong organisational skills with experience managing multiple concurrent projects
Proficiency across digital marketing channels including email marketing and social media platforms
Hands-on experience with design tools (Canva) and AI-powered content creation tools
Familiarity with modern marketing technology stacks (Marketo, Salesforce preferred)
Analytical mindset with experience tracking marketing KPIs and ROI metrics
Quick learner who adapts easily to new marketing technologies and platforms.

Marketing Specialist

Key skills