Plan, set up, monitor, and optimize campaigns on platforms such as Meta Ads (Instagram and Facebook), LinkedIn Ads, and Google Ads (Search, Display, YouTube)
Monitor campaign performance daily, proposing adjustments and identifying opportunities.
Create and test different audience segmentations, messages, and creative formats.
Design A/B testing routines and continuous optimization cycles.
Manage budgets, ensuring efficient allocation of spend.
Produce reports with clear analyses, insights, and practical recommendations.
Support the team with technical guidance from planning through measurement of results.
Stay up to date with trends, algorithm changes, and industry best practices.
Contribute to the integration of paid media, content, and CRM strategies.
Act as an active voice in evolving funnels and campaigns, proposing new formats, messages, and targeting.

Minimum of 2 years of proven experience managing paid media (B2B experience is a plus).
Proficiency with media buying platforms: Meta, Google, and LinkedIn Ads.
Ability to read and interpret metrics (CPC, CPA, CPL, ROAS, CAC, etc.).
Solid knowledge of tracking, pixels, UTMs, and measurement best practices.
Experience creating audiences, running tests, and performing advanced optimizations.
Strong organizational skills to manage multiple projects simultaneously.
Experience with BI tools is a plus (Looker Studio, Power BI).

Traffic Analyst

Key skills