Concept, film, edit, and publish content that brings Graza’s personality to life across TikTok, Instagram, YouTube, and beyond
Assist in managing the social content calendar as it pertains to evergreen content
Lead weekly brainstorms with the social team to pitch and develop new concepts
Stay on top of what’s happening online (trends, audio, cultural moments) and identify smart, timely, stand-out ways for Graza to join in on the conversation
Coordinate filming logistics for social content shoots
Keep our content library organized and up to date
Support with monthly social reporting, specifically around content performance insights
Collaborate with the social, influencer, and broader brand / creative teams to ensure all content ladders up to key brand moments and goals

2+ years of experience in the social/content space and a strong understanding of social platforms and what works on each
Proficiency in video editing, from quick iPhone edits to more advanced tools like Final Cut or Premiere (Familiarity with basic graphic design tools is a plus!)
Comfortable being on camera (and occasionally in costume)
Deep understanding of Instagram, TikTok, and the social space as a whole, including editing tools, trends, and what drives engagement across platforms
Strong creative instincts with the ability to turn ideas into clear, compelling content
Highly organized and detail-oriented, ability to be scrappy and resourceful to bring trending moments to life quickly
Collaborative mindset and comfortable working alongside a team, always being open to feedback, and ready to pitch new ideas

Social Media Content Producer

About this role