Social Media Marketing Associate

Almora Botanica is seeking a creative, detail-oriented Social Media Marketing Associate to lead day-to-day management of our brand’s organic presence. This part-time role blends content creation, strategic planning, and community engagement, working closely with the marketing team to bring campaigns to life.

Responsibilities:

• Develop and maintain monthly content calendars aligned with campaign goals, launches, and community engagement effort
• Contribute creative ideas for campaigns, partnerships, and social activations that strengthen brand equity
• Track platform trends and identify relevant opportunities to boost Almora Botanica’s social presence
• Write elevated, engaging copy for social media that reflect the brand’s voice
• Support design and marketing teams in creating campaigns that increase brand awareness and drive revenue generation
• Capture lo-fi content when needed for storytelling moments that feel authentic yet polished
• Maintain consistency across copy, visuals, and tone to ensure brand coherence across all touchpoints
• Oversee daily posting on Instagram and TikTok, ensuring content goes live accurately and on schedule
• Monitor comments, DMs, tags, and mentions; respond thoughtfully and on-brand to cultivate genuine engagement
• Identify opportunities to strengthen loyalty through conversation, support, and brand storytelling in community spaces
• Monitor core metrics (reach, engagement rate, saves, and follower growth) to inform creative decisions
• Share weekly insights with the marketing team, suggesting actionable improvements
• Stay updated on best practices and content trends within the premium beauty and wellness space
• Help identify and reach out to micro-influencers or long-term brand fans for collaboration or gifting
• Assist in sourcing and curating user-generated content (photos, videos, testimonials) for reposting, while ensuring proper permissions and credits
• Track influencer deliverables and compile performance data from campaigns
• Maintain an organized UGC and influencer content library for ongoing use
• Support in ideating UGC-led campaigns that build community participation

Requirements:

• Bachelors' Degree
• 1–2 years of experience in social media management, community engagement, or digital content (internships included)
• Excellent written communication and a meticulous eye for tone, typography, and aesthetics
• Strong understanding of elevated 'quiet luxury' visual language
• Hands-on experience managing Instagram and TikTok accounts; basic familiarity with analytics tools
• Ability to execute independently while collaborating with cross-functional teams
• Experience in premium beauty and wellness industry
• Basic photo or video editing (Canva, CapCut, or Adobe Suite)
• Comfortable in front of and behind the camera
• Familiarity with social insights dashboards (Meta, Later etc.)