Build and implement a comprehensive annual field marketing and event plan that aligns with sales segment pipeline targets. Strategy includes budget ownership, ensuring a positive ROI.
Doesn’t shy away from owning a target and getting creative or taking risks to maximize event performance.
Plan, organize, and execute 5-8 events per month, including trade shows, conferences, virtual events, and local events, ensuring each event is aligned with our brand and goals.
Make informed decisions on budget allocation to maximize the impact and ROI of field marketing activities.
Maintain an active calendar of events and the tasks associated with each event, including contracts and vendor relationships, to ensure each event runs smoothly.
Partner with cross-functional teams including email marketing, sales, sales enablement, revenue operations, event marketing, and demand generation to ensure cohesive and effective marketing efforts.
Work with sales and demand generation to build a promotional plan to maximize event attendance.
Develop and refine processes to streamline field marketing operations and improve efficiency, including SLAs for cross-functional teams and automation for pre and post event communications.
Track and analyze the performance of field marketing activities, providing insights and recommendations for continuous improvement.

3-7 years of experience in event management, field marketing or a related role.
Ability to build and maintain performance forecast as well as reporting on actual results with Tableau and/or Salesforce
Understands the different needs across various event sizes (20 person dinner, 20k attendee tradeshow) and formats (virtual, in-person)
Able to manage multiple events simultaneously by having excellent organizational and project management abilities
Ability to work independently and make data-driven decisions.
Strong communication and interpersonal skills. Excels working in a team-centered, collaborative environment.
Willingness to travel to events as needed.

A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
Comprehensive health, life, and disability insurance
Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
401k plans with up to 6% company match
$2000 Paid-Paid Vacation bonus
EAP through Headspace
Check out all our benefits that benefit you

Senior Field Marketing Manager

Key skills