Digital Marketing Coordinator

Role Overview

• The Digital Marketing Coordinator plays a key role in the paid digital media strategy for Journeys in the US and Canada.
• Help execute paid social initiatives to achieve Journeys Group business objectives across a variety of social media: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
• Work closely with Digital Marketing Manager to manage tasks and deadlines for paid social media campaigns.
• Organize, maintain, and execute weekly/monthly content calendars.
• Communicate, collaborate and work cross-functionally with the necessary teams/individuals to fulfill paid social content deliverables.
• Coordinate and test digital marketing awareness campaigns across emerging channels.
• Work closely with the organic social team to help boost and amplify organic social content.
• Work with our paid digital agency to assist with full-funnel, paid media efforts.
• Work cross-functionally to support and execute product launches and key brand stories.
• Coordinate with Retail team, Social Media team, and agency to recap all paid digital media efforts.

Requirements

• Organized & detail-oriented
• Excellent written & oral communication skills
• Excellent project management skills
• Experience and knowledge of social media content management
• Experience curating static assets and editing video assets
• Understanding of social-native content and creative
• Knowledgeable in TikTok, Instagram, Facebook, and YouTube
• Collaborative approach and ability to work cross-functionally
• Knowledge and familiarity with Microsoft Office and Asana
• Clear understanding of youth and cultural marketing a plus
• Knowledge of the Journeys Retail business is a plus
• Preferred 4-year degree in Journalism, Marketing, Communications or related field
• Some travel may be required

Benefits

• health insurance
• retirement plans
• paid time off
• flexible work arrangements
• professional development