Retail Sales Director

Role Overview

• Strategic Partnership Leadership: Lead sales efforts with current partners (Target, Sprouts, Erewhon), while pioneering new launches across new channels. Adept at building strong partnerships and multi-year growth plans.
• Omni-Channel Excellence: Navigate retailer’s complex retail ecosystem to optimize product placement, pricing strategies, promotional calendars, and merchandising execution across all touchpoints.
• Performance Optimization: Monitor and analyze business performance against forecasts, identifying growth opportunities and implementing corrective actions to maximize ROI on trade investments
• Cross-Functional Collaboration: Partner with internal stakeholders including Product and Brand Marketing, Supply Chain, Demand Planning, Product Development, Finance and Channel Owners to ensure seamless execution of retail strategies and maintain optimal in-stock
• Financial Stewardship: Develop accurate sales forecasts, manage account-level P&L statements, and ensure trade spending remains within budgetary constraints.
• Relationship Management: Build deep, strategic relationships with retailer’s buying teams, merchandising specialists, category managers, and digital commerce leaders as well as key brokers, display development and execution compliance partners to secure optimal shelf positioning and promotional support
• Market Intelligence: Conduct comprehensive competitive analysis, monitor category trends, and translate market insights into actionable strategies that position Seed as the premium probiotics authority within the broader wellness ecosystem

Requirements

• Retail Master: You have 7+ years of CPG sales and account management experience.
• Target Specialist with Other Channel Experience: You possess at least 3 years of direct experience leading the Target business, with additional channel experience in Drug, Natural, and/or Specialty Beauty.
• Commercial Strategist: You have a proven history of architecting multi-channel expansions and negotiating terms that protect long-term margins.
• Consumer Goods Expertise: Extensive experience in high growth brands within health, wellness, or premium CPG categories
• Analytical Excellence: You have advanced proficiency in retail analytics (SPINS), demand planning, and financial modeling to translate complex data into strategic insights.
• Retail Negotiation Experience: Deep understanding of and experience in strategies and levers for maximizing partnership value, especially when negotiating new partnerships.
• Cross-Functional Collaboration: Demonstrated success working with merchandising, marketing, supply chain, and finance teams to deliver integrated business solutions
• Communication Excellence: Superior presentation, negotiation, and relationship-building capabilities with demonstrated ability to influence at all organizational levels
• Educational Foundation: Bachelor's degree in Business, Marketing, or related field; MBA preferred
• Technical Proficiency: Expert-level skills in Microsoft Office Suite supporting ad hoc reporting, SPINS analytics, and retail analytics platforms
• Mission Alignment: Passionate about microbiome science and its potential for positive impact on human and planetary health, with genuine enthusiasm for educating consumers about the precision and efficacy that defines Seed's approach.

Benefits

• Health & Wellness: Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs. Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness. We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.
• Mental Health Support: All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.
• Long Term Wealth Planning: Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.
• Supporting Families: Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return. We also offer four weeks of paid transition time at 80% capacity or four days per week.
• Time to Recharge: Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.
• Work Flexibly: Thrive in a remote-first culture that prioritizes autonomy and clarity. You’ll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.
• And More: Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact.