EMEA Regional Marketing Manager

Role Overview

• Develop and execute region-wide, multi-channel and multi-country growth marketing campaigns to drive lead generation and meet new business objectives
• Adapt global campaigns to reflect regional priorities, vertical focus areas, and varying levels of market maturity across EMEA
• Localize global positioning, messaging, and campaigns into messaging that reflects local business challenges, buyer personas, cultural nuances, and regulatory considerations
• Support development of product narratives, pitch decks, playbooks and other sales collateral
• Monitor, test, and optimize regional programs to improve performance, enhance conversion rates, and deliver measurable results
• Work closely with EMEA Sales, Product, Marketing, and other teams to ensure activities are aligned with business goals and customer needs
• Present and collaborate with senior leadership, providing insights, recommendations, and updates on campaign performance and alignment with business growth
• Collaborate with external agencies and vendors to execute campaigns effectively, ensuring they align with our brand and goals
• Leverage data analytics and customer insights to identify growth opportunities and refine campaign messaging
• Communicate trends, insights, and pain points back to global Product Marketing, Sales, and Product teams
• Develop and implement lead nurturing strategies that move prospects and drive high-quality pipeline growth
• Partner closely with EMEA Sales leadership to support key territories and strategic accounts through targeted field marketing initiatives, executive events, roundtables, trade shows, and ABM programs
• Monitor performance at both regional and country levels. Provide regular performance reports, KPIs, and campaign analysis to key stakeholders, ensuring visibility into the effectiveness of demand generation initiatives and that investment is directed toward the highest-impact markets and activities.

Requirements

• 8
• 10 years of combined experience in strategy, B2B marketing or product marketing, with direct experience supporting EMEA markets
• Proven experience managing multi-country campaigns across Europe and/or broader EMEA
• Strong understanding of digital marketing channels (e.g., SEO, SEM, email marketing, social media, content marketing) and demand generation best practices
• Proven track record of designing, executing, and optimizing high-impact demand generation campaigns that generate qualified leads and contribute to business growth
• Experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Ability to prioritize investments across markets with different maturity levels, balancing long-term brand building with short-term pipeline generation
• Comfort working across time zones and cultures, adapting communication styles and messaging to diverse stakeholders and audiences
• Strong ability to analyze marketing performance, extract insights, and drive data-driven decision-making
• Ability to work effectively with senior stakeholders, cross-functional teams, and external partners to align on goals and execute strategies
• Thrive in a fast-paced, dynamic environment, quickly adjusting strategies based on feedback, market changes, and performance data
• Excellent written and verbal communication skills, with the ability to present ideas, results, and recommendations clearly to senior leadership
• A focus on achieving KPIs and business outcomes, with a constant drive for improvement and high performance
• Ability to think creatively to overcome challenges and identify new opportunities for demand generation
• High attention to detail and ability to manage complex campaigns without losing sight of quality.

Benefits

• Healthcare
• Professional development opportunities