Leads a high-performing team of social and digital strategists
Develops and conducts department
and company-wide training on best practices
Oversees the strategic and creative execution of social media initiatives
Cultivates and manages senior-level relationships with platform partners and industry experts
Designs and governs AI-enabled agents embedded across social marketing workflows

15+ years of experience creating and leading impactful, comprehensive social and digital campaigns that integrate paid, owned, influencer, and content strategies
Strong agency and pharmaceutical marketing experience required
Deep expertise in paid and organic social media strategy across platforms including Google, Meta, YouTube, LinkedIn, X, Snapchat, Reddit, TikTok, SERMO, Figure1, and other emerging channels
Strong strategic thinker with the ability to develop programs that are unique, relevant, creative, measurable, and commercially impactful
Experience integrating AI tools into marketing workflows, including the design and management of AI agents that enhance social execution and performance
Proven ability to partner with account, strategy, creative, media, and analytics teams to ensure social remains an indispensable and revenue-driving part of the business.

VP, Social Media

Key skills