Conceptualization, creation and management of copy for various assortments and responsibilities across our digital sales channels — with a particular focus on beauty and nutrition topics.
Production of both promotional content (e.g. product descriptions, homepage copy, newsletters, landing pages) and editorial content for a range of advisory topics.
Continuous quality assurance and optimization of written content in line with the company’s strategic objectives and the DE Text Style Guide (target audiences, mobile-first, storytelling, SEO, personalization, etc.).
Collaboration on the further development of the style guide and on innovative copy solutions, specifically for beauty content.
Requirements
University degree or equivalent training as a German-language copywriter, ideally in communications or the humanities.
At least 5 years of professional experience as a copywriter, preferably in retail, an advertising agency, or an editorial environment.
Beauty expertise and a passion for beauty, dietary supplements and wellbeing.
Creative team player with a strong command of language and a target-group oriented writing style.
Confident in working with content management systems, MS Office and digital tools.
Experience in brand communication, digital media and SEO.
Good command of English.
Benefits
Flexible working & work–life balance: flexible hours, home office, 30 days’ vacation, workation (up to 20 days working abroad) and paid volunteer days.
Wellbeing & health: QVC bike leasing, subsidized Urban Sports Club membership, 24/7 private accident insurance and a comprehensive health offering.
Attractive discounts: 20% employee discount on QVC assortment, numerous corporate benefits and partner discounts, plus a canteen subsidy and free parking.
International, appreciative work environment: dynamic, international company culture with an informal, first-name culture and strong team spirit.