Marketing Strategy – Digital Customer Success Manager

Role Overview

• Develop and execute North America Marketing and Digital Customer Success strategies that align with revenue targets, engagement metrics, and customer-lifecycle goals
• Analyze multi-channel performance data (campaign metrics, web analytics, CRM) to uncover trends, optimization opportunities, and competitive insights; deliver concise, executive-level presentations
• Lead cross-functional strategy sessions—fostering collaboration among Marketing, Sales, Digital, Operations, and Product—to drive cohesive go-to-market execution
• Serve as the business owner for strategic initiatives: manage timelines, budgets, adoption targets, and outcome measurement
• Forecast program performance and monitor progress against annual and quarterly plans, ensuring investments drive measurable revenue impact
• Identify priority growth segments and target accounts; design engagement strategies—leveraging segmentation, personalization, and cross-marketing—to accelerate adoption and upsell
• Apply a working knowledge of technical concepts (APIs, web technologies, digital platforms) to partner effectively with IT and product teams, ensuring seamless execution of digital solutions
• Pivot quickly based on performance data, refining strategies to enhance efficiency, margin, and scalability
• Act as subject-matter expert on marketing automation platforms, digital engagement tools, and customer success technologies
• Leverage AI-driven tools to automate reporting, streamline workflows, and accelerate stakeholder communications
• Champion diverse perspectives in program design and strategy development to foster an inclusive, innovative team culture.

Requirements

• 8+ years of experience in marketing strategy, digital marketing, customer success, or business planning within technology or high-growth organizations
• Bachelor’s degree in Business, Marketing, IT, Analytics, or related field (MBA preferred)
• Strong analytical skills with proven ability to interpret complex data sets and translate insights into revenue-driving strategies
• Working technical acumen—familiarity with digital platforms, web technologies, and integrations (APIs) to collaborate with technical partners
• Expert communicator with executive-level presentation skills and confidence engaging senior leadership and cross-functional stakeholders
• Skilled influencer with a track record of securing alignment around strategic priorities in matrixed environments
• Advanced problem-solving, critical-thinking, and decision-making abilities, with a bias for experimentation and continuous improvement
• Detail-oriented, highly organized, and adept at managing multiple initiatives concurrently under tight deadlines
• Proficient in marketing automation (e.g., Marketo, Eloqua), CRM platforms (e.g., Salesforce), analytics tools (e.g., Tableau, Power BI), and digital engagement solutions
• Adaptable to change and comfortable operating in a fast-paced environment, with a commitment to ethical decision-making and data privacy
• Demonstrated dedication to fostering inclusive teams and collaborating effectively across diverse groups
• Willingness to work occasional non-standard hours to support cross-time-zone initiatives in a hybrid office setting.

Tech Stack

• Tableau

Benefits

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.