Organize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners.
Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness.
Collaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions.
Maintain feedback loop with sales leads to identify trends and surface new account opportunities.
Coordinate product seeding, social collaborations, and content activations to expand brand reach.
Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities.
Create and manage social content that highlights influencers, events, products, partnerships, and community.
Align content strategy with seasonal marketing plans and brand guidelines.
Support performance marketing efforts across email, social, and digital platforms.
Use analytics and segmentation to optimize campaign performance and generate qualified leads.
Work closely with Marketing, Merchants and Sales teams to ensure alignment with business KPIs.
Continuously test and refine marketing tactics to improve account sell-thru.

Bachelor’s degree in marketing, Business and/or Finance
Typically required 5-8 years of professional experience and strong competency with the application tools, systems and process to accomplish the job.
Minimum of 3-5 years as an individual contributor to hit quotas in sales and account management.
Proven ability to achieve quotas and forecast accurately.
Extensive experience with high volume account management, various size groups, high touch customer service and ability to adapt to customers as needed.
High level of comfort and experience using LinkedIn and proven ability to network, attract, build and maintain strong business relationships.
Strong interpersonal, communication and presentation skills.

Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
EAP + which is free and confidential 24/7/365 counseling services.
Extensive wellness benefits, employee discounts and a generous time off program available.
401k plan plus a generous company match.

Senior Field Marketing Specialist

Key skills